Day: January 16, 2026

CAKE vs TUNE vs IREV: Which Affiliate Tracker Should iGaming Operators Choose?CAKE vs TUNE vs IREV: Which Affiliate Tracker Should iGaming Operators Choose?

iGaming is one of the highest-pressure verticals in performance marketing. Player journeys span dozens of touchpoints, payouts ripple between affiliates, sub-affiliates and brand-side teams, and regulators in every jurisdiction demand a paper trail for each click and conversion. A general-purpose affiliate tracker that works for SaaS or eCommerce often crumbles under that load. Three platforms […]