What is disruptive innovation Christensen HBR?
According to Christensen, disruptive innovation is the process in which a smaller company, usually with fewer resources, is able to challenge an established business (often called an “incumbent”) by entering at the bottom of the market and continuing to move up-market.
How does Clayton Christensen define a disruptive innovation?
Disruptive innovation, a term of art coined by Clayton Christensen, describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors.
What is innovation HBR?
As The Little Black Book notes, “Innovation is a process that combines discovering an opportunity, blueprinting an idea to seize that opportunity, and implementing that idea to achieve results. Remember — no impact, no innovation.”
What are the elements of disruptive innovation?
This illustration shows four important elements of the theory of disruptive innovation: (1) sustaining innovation, (2) overshoot of customer needs, (3) the emergence of a disruptive innovation to which incumbents have the ability to respond, and (4) incumbent firms floundering as they are disrupted.
What is Clayton Christensen known for?
Clayton Magleby Christensen (April 6, 1952 – January 23, 2020) was an American academic and business consultant who developed the theory of “disruptive innovation”, which has been called the most influential business idea of the early 21st century.
What are two types of innovation that Christensen suggests have the potential to cause disruption?
Introduction to Christensen’s model Christensen’s model distinguishes between two types of innovations: incremental innovation and disruptive innovation.
What is innovation Christensen?
Sustaining Innovation In Disruptive Strategy, Christensen succinctly describes the characteristics of sustaining innovation as “better products that you could sell for better profits to your best customers.” Apple applies this practice whenever it launches a new version of its iPhone.