When did REI Start OptOutside?
2015
Since 2015, tens of millions of people and thousands of organizations have joined REI in opting for a day outside instead of shopping on Black Friday.
Why is REI not open on Black Friday?
REI is continuing its annual #OptOutside campaign—despite a tough sales environment due to Covid in 2020—by closing its doors on Black Friday and encouraging customers to spend time outdoors.
Does REI participate in Black Friday?
REI shocked the retail world back in 2015 when it announced that all 143 stores nationwide will be CLOSED not only on Thanksgiving day but also on Black Friday itself, giving all 12,000+ employees both days off.
When did REI start closing on Black Friday?
SEATTLE – In a letter addressed to its 5.5 million members, REI, the nation’s largest consumer co-op and specialty outdoor retailer, has announced plans to close its doors on Black Friday (November 27) at all 143 of its retail locations, headquarters and two distribution centers.
When did Black Friday first start becoming popular?
The use of the phrase spread slowly, first appearing in The New York Times on November 29, 1975, in which it still refers specifically to “the busiest shopping and traffic day of the year” in Philadelphia.
How many years in a row has REI closed stores for Black Friday?
seventh year
In what has become a tradition for REI, the outdoors retailer is closing its stores, activity centers, distribution centers, call centers and headquarters on Black Friday for the seventh year in a row, the company announced on Tuesday.
What does “opt outside” mean?
The #OptOutside movement was started by the outdoor retail company REI in 2015. The basic meaning of #OptOutside is: Go outdoors on Black Friday instead of shopping. In case you didn’t know, Black Friday is the day after the U.S. American Thanksgiving (always the third Thursday in November).
Should you go shopping on Black Friday?
Choose to not go shopping on Black Friday. If you live in America, you know you can shop every single day of the year. Just opt out of shopping for this one day and opt in to having some fun outdoors!
Is Rei open on Black Friday?
Every Black Friday since 2015, REI closes all of its 150+ brick-and-mortar stores, does not process any online payments, and gives the 12,000 employees a paid day-off to spend in nature. All this on one of the biggest shopping days of the year!
What does the future of outside look like?
The future of outside looks like Black, Indigenous, Queer and Trans people being able to be out in the woods without thinking about whether or not they’re going to make it back out. Outside hasn’t always felt like an inviting place to be.