What is the meaning of unique clicks?
Unique clicks mean the number of times that a link in your email was clicked by individual users. Repeated clicks on links are not considered unique. Check out the click map report in your SendPulse account to evaluate the performance of your content and offers.
What is a good click per unique open rate?
between 20-30%
A good CTOR will vary between 20-30%. Because it’s based on the number of unique opens, CTOR is a good indicator of how interesting your content is to your subscribers. If your links, layout, copy, and overall content are interesting, then your readers will want to click through to learn more.
What is unique click in Mailchimp?
The number of recipients who didn’t hard or soft bounce on this campaign. Clicks per unique opens. The percentage of recipients who registered as an open who also clicked a link in your campaign. Total clicks. The total number of times tracked links were clicked by recipients.
What is the difference between unique clicks and total clicks?
Total clicks are the total number of clicks received on your campaign. These clicks can come from the same subscriber or different subscribers. Multiple clicks from a single subscriber will be counted as many times as the link is clicked. Unique clicks will be less than or equal to the total clicks.
Which is better CTR or CTOR?
Generally, a lower CTR but a higher CTOR could mean that emails are well designed, but you send emails to subscribers who don’t want that kind of email. In contrast, a low click-to-open rate or CTOR indicates that your emails aren’t well crafted to engage your subscribers.
What is the difference between CTR and CTOR?
Click-Through Rate (CTR) is the percentage of people who clicked a link in your email. Click-to-Open Rate (CTOR) also measures how many people clicked on a link; however, it only takes into account people who got as far as opening your email.
What is the difference between clicks and unique clicks?
Clicks are all clicks for a tracking link, whereas unique clicks are the number of the unique users that click on a tracking link of your campaign. If a single user clicks 5 times on a link, the servers will record 5 clicks and 1 unique click.
What are unique clicks vs total clicks?
Within Email on Acid Analytics, total opens and total clicks represent the all-encompassing number of times an email was opened or that a link was clicked. Unique opens and unique clicks represent the number of times an email was opened, or a link was clicked by an individual subscriber using specific identifiers.
How are unique clicks calculated?
Your unique click rate in a given email campaign is the total number of unique recipient email clicks divided by the number of emails delivered in the campaign. That means that if one of your users clicked on all three links in an email you sent, they’d generate three clicks, but only one unique click.
What is the difference between total clicks and unique clicks?
So, if a Subscriber clicked on your links more than once, the Unique Clicks Indicator will count that actions as one instead of two. Total Clicks: This indicator will represent the full amount of clicks that were made in all the links you have sent, whether they came from the same Subscriber or not.
What is the difference between CTR and open rate?
The open rate measures the percentage of recipients who opened your email, which helps you gauge the performance of your subject line and preview. Your clickthrough rate (CTR) measures the percentage of recipients who clicked on the links in your email against the total number of subscribers who received the email.
What is the difference between unique open rate and click-to-open rate?
Open Rate: the percentage that measures unique opens compared to the total number of messages delivered to your list. Clickthrough Rate (CTR): the number of people who clicked on your message’s link as measured against the total number of emails.