Is NIVEA is an Indian brand?

Is NIVEA is an Indian brand?

listen), stylized as NIVEA) is a German personal care brand that specializes in skin and body-care. It is owned by the Hamburg-based company Beiersdorf Global AG. The company was founded on 28 March 1882, by Paul Carl Beiersdorf.

What is the net worth of NIVEA company?

Financial Report – NIVEA INDIA PRIVATE LIMITED

Operating Revenue Over INR 500 cr
Total Assets 12.78 %
Fixed Assets -2.84 %
Current Assets 24.65 %
Current Liabilities 35.37 %

Which country company is NIVEA?

German
NIVEA is a German beauty product and personal care company that was founded in 1911 to market and sell a new, recently-patented skin cream that demographically targeted white women.

When did NIVEA come to India?

The Nivea brand was fashioned in the year 1911 and the India operations were launched in 2006 in Mumbai. Since the last forty years, the Nivea brand is in India but the subsidiary was started in 2006 only.

Is NIVEA a global company?

Caring since 1911 NIVEA is one of the world’s largest skin care brands with over 50 products available in 173 countries around the world.

Who owns NIVEA India?

Beiersdorf AG
Global skin care brand NIVEA today opened its first manufacturing plant in India at Sanand GIDC area in Gujarat along with an integrated regional development lab. Beiersdorf AG, parent company of NIVEA, is a leading producer of skin care products and has over 130 years of experience in this market segment.

Who is NIVEA target market?

women aged 18-35
The target market for NIVEA is women aged 18-35. They have middle to high income. They are self-empowered. They take care of their skin well for their own goodness and to boost confidence.

How old is NIVEA?

40 years (March 24, 1982)Nivea / Age

Who is the brand ambassador of NIVEA?

actor Taapsee Pannu
Nivea India has named Bollywood actor Taapsee Pannu as its latest brand ambassador, according to a report published by Brand Equity.

Why is NIVEA so popular?

According to Keller (2006) NIVEA’s brand identity is seen as the “caretaker” of the skin. Many people know the brand NIVEA from their childhood, and it is widely regarded as a brand that can be used by the whole family and satisfies everybody’s needs.

Who is owner of NIVEA in India?

Neil George – Managing Director – NIVEA INDIA | LinkedIn.

Who owns NIVEA company?

Beiersdorf

Beiersdorf Headquarters in Hamburg
Total assets €9.63 billion (2019)
Owner Maxingvest AG (50.49%)
Number of employees 20,654 (2019)
Website www.beiersdorf.com

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