What age group uses iPhone the most?
iOS users skew younger than their Android counterparts across the smartphone and tablet segments. 43 percent of iPhone users are between the ages of 18-34 as compared to 39 percent of Android phone users.
What is the target market for Apple iPhone?
According to Brandon Gaille, the trend of Apple’s iPhone target market demographics is: “the average age of an Apple customer is 35-44 … men outnumber women on a 2:1 basis … (and) one-quarter of people between 18-34 will likely purchase another apple product in the next six months” (Gaille, 2016, para. 7).
Who was the target audience for the first iPhone?
As with many consumer electronics products, early adopters of the iPhone skewed male, young to middle age and wealthier than the average consumer. In 2007, 61 percent of iPhone owners were male, more than half were between the ages of 25-44 and 48 percent had a household income of $100,000 or greater.
What age group buys the most phones?
By age group, smartphone penetration is the highest among ages 18- to 24-year-olds, at a staggering 93 percent.
What demographic buys the most iPhones?
Demographics of Apple Customers: Scattered All Around the World
- 51% of iPhone users are female.
- iOS smartphones are popular between 16 and 24-year-olds.
- Apple stores receive more than one million visitors per day.
- Over 100 million people use Apple Watches.
- 35% of iPhone users in the US have an Apple Watch.
How do Apple segment their market?
Apple’s demographic market segmentation includes developing its products around the target customers’ age, lifestyle, and occupation. Apple’s products are then distributed to various areas and classified based on family size and age (Bara & Al-Refaie, 2016).
What market segment does Apple target?
Accordingly, Apple target customer segment comprise well-off individuals who are willing to pay extra for technology products and services with advanced design, functions and capabilities.
Will the iPhone 5s work in 2021?
Works just fine. It’s not going to “shut down”. You’re not going to get a new 5S from anywhere; they haven’t been produced in years. You will find that the 5s will run fewer and fewer apps because it cannot run the most up-to-date software.
What is Apple marketing strategy?
Apple marketing strategy expresses the brand in minimalist, yet highly efficient ways. Apple 7Ps of marketing is marked with a particular focus on the product element of the marketing mix and the company’s segmentation targeting and positioning initiatives are aimed at targeting users of premium products.
Why did Steve Jobs create iPhone?
“He thought it was cool, but the evidence suggests that Steve Jobs wanted to use Apple’s technology to build the best phone possible. And a phone fits in your hand.” Subsequent generations of the iPhone stuck to the small design, incrementally increasing screen size, but nothing beyond 4 inches.