What is the definition of narrowcasting quizlet?

What is the definition of narrowcasting quizlet?

narrowcasting. Definition: Narrowcasting is media programming on cable TV or the internet that is focused on a particular interest and aimed at a particular audience, in contrast to broadcasting.

What is an example of narrowcasting?

Perhaps the best example of narrowcasting are electronic mailing lists where messages are sent only to individuals who subscribe to the list. Narrowcasting is also sometimes applied to podcasting, since the audience for a podcast is often specific and sharply defined.

What is the difference between broadcasting and narrowcasting quizlet?

Terms in this set (5) Broadcasting does not have really have a “target audience” because the entire populous is who broadcasting networks are targeting. Narrowcasting is the exact opposite. TV stations such as “MTV or ESPN” are narrowcasting channels.

What is infotainment quizlet?

infotainment. a hybrid of the words information and entertainment; news shows that combine entertainment and news. framing. the process by which the media set a context that helps people to understand important events and matters of shared interest. public agenda.

Why is narrowcasting important?

Narrowcasting allows you to customize your message for a specific group of people. You don’t have to be as vague with your ads because you are transmitting your message to people who may already have a connection to your brand or have an interest in your services.

How does narrowcasting affect bias in the media?

narrowcasting tends to make news stories either liberal or republican to capture a certain audience. for example, Fox news, a predominately conservative show will air stories focusing on the negatives of immigration.

What does narrowcasting mean?

Definition of narrowcasting : radio or television transmission aimed at a narrowly defined area or audience (such as paying subscribers)

What is the difference between broadcasting and narrowcasting?

A broadcast is generally intended to please most of the people that it reaches, while a narrowcast aims to deliver a message towards a small number of people who are most likely to be interested in that content.

What do you understand by the term infotainment?

infotainment, television programming that presents information (as news) in a manner intended to be entertaining.

What is horse race journalism AP?

Horse race journalism is political journalism of elections that resembles coverage of horse races because of the focus on polling data and public perception instead of candidate policy, and almost exclusive reporting on candidate differences rather than similarities.

What is narrowcasting in communication?

Narrowcasting: the opposite of broadcasting. According to the most common definition, narrowcasting is a form of communication with digital screens that is characterized by a limited and selected audience. It can thus be viewed as the opposite of broadcasting, which usually aims for the widest possible audience.

What does the term narrowcasting mean?

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