What kind of person buys a MINI Cooper?
Bauers says Mini owners fall into four categories: brand enthusiasts, who relish the car’s British racing roots; design aficionados, who like the car’s simple elegance; social butterflies, who want to be part of the Mini community; and gas misers, who crave the Mini’s fuel efficiency.
Who is the target market for MINI Cooper?
20-30 years old affluent segment
That justifies that Mini targets families as well. However, the main target is 20-30 years old affluent segment (Dahlen, Lange and Smith, 2010, p. 275) – so different from previously being “the compact British everyman car” (Marketing, 2011). 2.1.
Can a MINI Cooper go through a carwash?
I run mine through the carwash quite a bit. There is one locally I can’t go through because the guide rail is to high and my Cooper S is to low. Just go easy getting setup to go through and make sure the attendant confirms you will be able to clear the guide rail.
Is a Mini Cooper a guys car?
Even for a tall person, a MINI offers lots of space. It doesn’t have too much boot space, but it’s enough for a couple of medium-sized bags. It’s a car for fun, not cargo. But seriously, when it comes to funky, sporty and fun cars, this is one of the best models for both short and tall guys.
Has the BMW Mini been repositioned or is it a new product?
Considering the established nature of the product and brand, both were arguably risky, but vital to the brand’s continued success. This research has revealed that in the case of the Mini brand it has been successfully repositioned at the functional level while retaining its symbolic intangible position.
Is Mini a prestige brand?
The answer is yes. From the MINI John Cooper Works to MINI Hardtops, MINI is indeed a luxury brand.
Can I take my Mini Cooper convertible through a car wash?
You NEVER go thru ANY (touchless or not) auto wash in a convertible. You are gonna destroy that top and the weatherstrip. You can use a quarter wash, but dont use high pressure on the top. You can use a quarter wash, but dont use high pressure on the top.
Can you take Mini convertible to car wash?
They do not recommend automatic car wash services for any car. Particularly cars with sunroofs and convertibles – as the seals are sensitive.