Push notification traffic has quietly stayed profitable while half of the affiliate world chased TikTok and native. The reason is simple math. A push subscriber base is rented inventory that already opted in, so click costs sit between two and seven cents in tier-3 GEOs, and the audience is already conditioned to tap. For a […]

A $5,000 conference budget is not a marketing line — it is a small product launch. Affiliate Summit, iGB Live, MAC, AW Asia, MozCon, the regional iGaming meetups — each one demands flight, hotel, badge, side dinners, swag for partners, and three to four days where your campaigns run without you. If you are responsible […]

Starting affiliate marketing without a budget feels like trying to open a shop without rent money. The good news: the entire affiliate channel runs on trust, attention, and timing — three resources you can build for free. The bad news: skipping paid traffic means trading dollars for hours, and most beginners quit before the math […]

Affiliate marketing teams that buy leads at $40-$120 a piece cannot afford a 15-minute delay between an inquiry and a sales call. Conversion rates drop by roughly 80% when the first contact happens more than 5 minutes after a lead lands in your CRM, according to MIT and InsideSales benchmarks. Lead distribution software is the […]

The affiliate marketing industry crossed $19.6 billion in global spend at the end of 2025, and analyst forecasts from Mordor Intelligence and Statista now put the 2026 figure between $23 and $25 billion. That growth is not a vanity number. It tells you that brands are paying performance partners more than ever because traditional paid […]

Affiliate marketing budgets for events are tighter than they used to be. Booth costs are up, travel is up, and the calendar is fuller than ever. Sending a team of three to every major show is no longer a default choice — it is a deliberate trade-off between brand exposure, deal flow, and the time […]

Affiliate manager pay packages took a sharp turn in 2026, and the numbers no longer line up with the spreadsheets program owners were using just two years ago. The role has split — entry-level coordinators still earn a flat junior wage, while senior affiliate managers running multi-million-dollar revenue lines now negotiate compensation closer to growth […]

iGaming is one of the highest-pressure verticals in performance marketing. Player journeys span dozens of touchpoints, payouts ripple between affiliates, sub-affiliates and brand-side teams, and regulators in every jurisdiction demand a paper trail for each click and conversion. A general-purpose affiliate tracker that works for SaaS or eCommerce often crumbles under that load. Three platforms […]

The iGaming affiliate industry has never been more shaped by regulation than it is in 2026. Brazil’s new licensing framework is in full swing, the United States continues its state-by-state expansion, the EU keeps tightening responsible gambling rules under DSA-adjacent enforcement, and a wave of African and Asian jurisdictions are publishing their first licensing drafts. […]

The marketing budget is no longer a black box. Boards expect a defensible cost-per-acquisition, finance teams demand traceable revenue attribution, and partner ecosystems have grown into the second-largest customer-acquisition channel for many enterprises. By 2026, performance marketing is not a tactical discipline buried under the demand-gen umbrella — it is the operating layer through which […]